New Balance

      Livraison gratuite sur toutes les commandes de plus de 100 $
      New Balance Athletics, Inc. (NB), commonly known as New Balance, stands as a leading global manufacturer of sports footwear and apparel. Established in 1906 as the New Balance Arch Support Company in Boston, Massachusetts, by William J. Riley, an immigrant from England, the company initially focused on crafting arch supports and footwear enhancements for improved comfort and balance.

      Riley's innovative approach led to the development of the brand's first product—a flexible arch support featuring three support points, inspired by observing chickens in his yard. This observation ultimately inspired the brand's name, "New Balance," symbolizing the concept of perfect balance.

      Today, New Balance produces a diverse range of shoes and apparel, maintaining manufacturing operations in the United States and the United Kingdom, catering to the European market with popular models like the 990. The brand distinguishes itself through technical innovations such as blended gel inserts, heel counters, and an extensive range of sizes, including options for very narrow or wide widths.

      In April 2021, New Balance appointed Teddy Santis, the founder of Aimé Leon Dore, as the creative director for its premium sneaker line, marking a significant move towards enhancing the brand's lifestyle appeal.