Vans: Icon of Youth Culture and Creative Expression
A Legacy of Over 50 Years
Vans, originally known as the Van Doren Rubber Company, is an iconic American brand rooted in skateboarding culture. Established in Anaheim, California, and now owned by VF Corporation, Vans has been a beacon of creative self-expression, authenticity, and individuality for over five decades. The brand's deep connections with action sports, art, music, and street culture have made it a staple in youth culture worldwide.
The Vans Evolution
Vans has evolved into a leading action sports brand from its early days as a pioneering skateboarding company. Its influence extends beyond the skate parks, resonating through art, music, and street culture. Vans' commitment to powerful cultural storytelling has not only cemented its position in youth culture but also driven impressive business performance.
Celebrating Heritage and Innovation
Vans proudly celebrates its rich heritage while continuing to innovate and inspire. The brand's dedication to promoting creative self-expression remains at the core of its identity. As Vans evolves, it continues to champion the values that have made it a beloved brand for generations, solidifying its status as one of the world's most influential action sports and youth culture brands.
Vans are available at our Mile end kicks shoe stores in Montreal.